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Leap up the search results
We offer businesses a clear blueprint for highly profitable digital marketing.
Learn before you Leap
The 6 essentials for optimal online performance.
Research
Don't take a stab in the dark. What terms are people searching for on the web, and which ones benefit your business the most?
Evaluating current online search terminology, volume, and results in your category of business offers essential insights into challenges and opportunities. You wouldn’t do surgery without first evaluating a patient’s condition…so how could it be wise to market a business online without first knowing the complexities of the market, with all of its competitors, keywords, and bid costs affecting outcomes? We encourage you to always do market research before embarking on any online marketing plan.
Conversion
Increases in website traffic are great, but converting that traffic into action or revenue is equally if not more important.
Confirming ROAS (Return on Ad Spend), and comparing outcomes with your digital marketing choices (ads and content) will help guide every decision you make with your marketing. Digital Marketing ad spending passed total TV advertising spending in 2017 and is now 4X the total advertising spending in TV!! This is a tremendous shift in dollars. Why? Because you can directly track advertising responses with digital marketing.
Measuring ad performance now offers and reveals the very best pathways to the most effective advertising you’ve ever done. Studying conversion analytics, then, is necessarily a best practice with digital marketing. Throwing money at a problem without information doesn’t work. Know what’s working best, and actually making money.
Content
The details matter. Your choices in text, images & video are critical. Compelling and relevant content drives engagement.
Many factors contribute to your ranking in the search results, but content is king. E.A.T. is an acronym that is often used to describe a best practice strategy for improving one’s website ranking. E stands for Expertise. A stands for Authority. T stands for Trust. The more your website demonstrates these things, the better you will rank. SERP (Search Engine Results Page) is at the heart of a successful SEO strategy and relevancy is at the heart of SERP.
Time
Will you commit the necessary time needed to improving your digital marketing plan? It's incredibly important and well worth it.
Yes, we know. You don’t have the time, but the reality is that every progressive business knows that their online marketing is monumentally important. More and more, people prefer to do business online. In fact, it’s their #1 first brand interaction.
Will you truly dedicate time to improving your website? Because if you won’t, any consideration, partnership, or platform is pointless. Your outcomes will be directly proportional to your dedication of time.
Priorities
Digital marketing works. That means being prepared for an increase in business. Are you ready?
If your business has more pressing concerns about quality, staffing, or deliverables right now, then that all comes before marketing. There’s no point in driving traffic or more business if it’s only going to add to the chaos, put more items on your plate, or result in more negative reviews. Instead, start with addressing your core business needs and responsibilities. This is the foundation of what you offer, and before you get into greater competitive situations or cost, investing here is a much better decision.
SEM
Search Engine Marketing simply means spending money on digital ads. What paid digital advertising makes sense?
No one wants to spend money on advertising….but what if it could be proven to make you money? Testing ads confirms what people like and want! Plus it can increase website traffic–which lowers other digital marketing costs or improves ranking. SEM (Search Engine Marketing) done well offers a ton of opportunity and benefit.
Simply put, spending money on digital ads works. This can be in the form of Pay Per Click (PPC), Mobile Ad Displays, OTT (Streaming video ads), and much more. Questions about this? We’ll respond for free and with no pressure!
Research
Don't take a stab in the dark. What terms are people searching for on the web, and which ones benefit your business the most?
Evaluating current online search terminology, volume, and results in your category of business offers essential insights into challenges and opportunities. You wouldn’t do surgery without first evaluating a patient’s condition…so how could it be wise to market a business online without first knowing the complexities of the market, with all of its competitors, keywords, and bid costs affecting outcomes? We encourage you to always do market research before embarking on any online marketing plan.
Conversion
Increases in website traffic are great, but converting that traffic into action or revenue is equally if not more important.
Confirming ROAS (Return on Ad Spend), and comparing outcomes with your digital marketing choices (ads and content) will help guide every decision you make with your marketing. Digital Marketing ad spending passed total TV advertising spending in 2017 and is now 4X the total advertising spending in TV!! This is a tremendous shift in dollars. Why? Because you can directly track advertising responses with digital marketing.
Measuring ad performance now offers and reveals the very best pathways to the most effective advertising you’ve ever done. Studying conversion analytics, then, is necessarily a best practice with digital marketing. Throwing money at a problem without information doesn’t work. Know what’s working best, and actually making money.
Content
The details matter. Your choices in text, images & video are critical. Compelling and relevant content drives engagement.
Many factors contribute to your ranking in the search results, but content is king. E.A.T. is an acronym that is often used to describe a best practice strategy for improving one’s website ranking. E stands for Expertise. A stands for Authority. T stands for Trust. The more your website demonstrates these things, the better you will rank. SERP (Search Engine Results Page) is at the heart of a successful SEO strategy and relevancy is at the heart of SERP.
Time
Will you commit the necessary time needed to improving your digital marketing plan? It's incredibly important and well worth it.
Yes, we know. You don’t have the time, but the reality is that every progressive business knows that their online marketing is monumentally important. More and more, people prefer to do business online. In fact, it’s their #1 first brand interaction.
Will you truly dedicate time to improving your website? Because if you won’t, any consideration, partnership, or platform is pointless. Your outcomes will be directly proportional to your dedication of time.
Priorities
Digital marketing works. That means being prepared for an increase in business. Are you ready?
If your business has more pressing concerns about quality, staffing, or deliverables right now, then that all comes before marketing. There’s no point in driving traffic or more business if it’s only going to add to the chaos, put more items on your plate, or result in more negative reviews. Instead, start with addressing your core business needs and responsibilities. This is the foundation of what you offer, and before you get into greater competitive situations or cost, investing here is a much better decision.
SEM
Search Engine Marketing simply means spending money on digital ads. What paid digital advertising makes sense?
No one wants to spend money on advertising….but what if it could be proven to make you money? Testing ads confirms what people like and want! Plus it can increase website traffic–which lowers other digital marketing costs or improves ranking. SEM (Search Engine Marketing) done well offers a ton of opportunity and benefit.
Simply put, spending money on digital ads works. This can be in the form of Pay Per Click (PPC), Mobile Ad Displays, OTT (Streaming video ads), and much more. Questions about this? We’ll respond for free and with no pressure!
SEM
Search Engine Marketing simply means spending money on digital ads. What paid digital advertising makes sense?
No one wants to spend money on advertising….but what if it could be proven to make you money? Testing ads confirms what people like and want! Plus it can increase website traffic–which lowers other digital marketing costs or improves ranking. SEM (Search Engine Marketing) done well offers a ton of opportunity and benefit.
Simply put, spending money on digital ads works. This can be in the form of Pay Per Click (PPC), Mobile Ad Displays, OTT (Streaming video ads), and much more. Questions about this? We’ll respond for free and with no pressure!
Which describes you best?
Click on the one that’s most like you, and we’ll tell you how we think we can help!
Your world continues to change, with numerous challenges—from supply chain and employment issues, to fierce competition on the web. And it’s not getting easier. Lead generation companies are driving up keyword costs and requiring constant vigilance and evolving strategies. You need sophisticated, yet reasonably priced digital marketing guidance. However, that’s very hard to find. The good news is we can connect you with good people and good companies that will offer just that.
B2B (Business-to-Business) marketing has historically allowed a lot of businesses more time to adapt in a digital age. But the smartest know there’s much to do if one is serious about competing well in the coming decades. With so many possibilities here, we provide a free 20 minute consultation where we ask you some questions about the vision for your business and what goals you have with digital marketing. No matter what it is, we can offer our insights, whether it’s do-it-yourself, or partnering with a firm that specializes in B2B digital marketing.
One of the most important goals would be evaluating ROAS (Return on Ad Spend) and CLV (Customer Lifetime Value). Otherwise, costs would exceed profit.
We offer a free 20 minute consultation where we ask you some questions about the vision for your business and what goals you have with digital marketing. No matter what it is, we can provide helpful insights, whether it’s do-it-yourself, or partnering with a firm that specializes in digital marketing for small business.
You’re seeing so many people making it big and you want to do the same.
However, perhaps it’s taking a long time, and it’s not yet making you any money. We welcome all discussions, but know that we will shoot straight with you with no judgment, encouragement, and great insights that will save you a lot of time and money.
We are multi-media and digital marketing experts and can probably answer any question you have.
Competing well in this space is going to require an “A game.” It’s difficult to communicate this value proposition. It’s even harder to get someone’s time and consideration. And the best marketers in this space are bringing a lot of firepower to online marketing. We can offer unique insights and brainstorm together.
Your world continues to change, with numerous challenges—from supply chain and employment issues, to fierce competition on the web. And it’s not getting easier. Lead generation companies are driving up keyword costs and requiring constant vigilance and evolving strategies. You need sophisticated, yet reasonably priced digital marketing guidance. However, that’s very hard to find. The good news is we can connect you with good people and good companies that will offer just that.
B2B (Business-to-Business) marketing has historically allowed a lot of businesses more time to adapt in a digital age. But the smartest know there’s much to do if one is serious about competing well in the coming decades. With so many possibilities here, we provide a free 20 minute consultation where we ask you some questions about the vision for your business and what goals you have with digital marketing. No matter what it is, we can offer our insights, whether it’s do-it-yourself, or partnering with a firm that specializes in B2B digital marketing.
One of the most important goals would be evaluating ROAS (Return on Ad Spend) and CLV (Customer Lifetime Value). Otherwise, costs would exceed profit.
We offer a free 20 minute consultation where we ask you some questions about the vision for your business and what goals you have with digital marketing. No matter what it is, we can provide helpful insights, whether it’s do-it-yourself, or partnering with a firm that specializes in digital marketing for small business.
You’re seeing so many people making it big and you want to do the same.
However, perhaps it’s taking a long time, and it’s not yet making you any money. We welcome all discussions, but know that we will shoot straight with you with no judgment, encouragement, and great insights that will save you a lot of time and money.
We are multi-media and digital marketing experts and can probably answer any question you have.
Competing well in this space is going to require an “A game.” It’s difficult to communicate your value proposition. It’s even harder to get someone’s time and consideration. And the best marketers in this space are bringing a lot of firepower to online marketing. We can offer unique insights and brainstorm together.